Sometimes, all it takes is one simple question.
In late 2020, after months of quarantine in Ghana due to COVID-19, life was slowly beginning to feel normal again. Schools had reopened, and we were finally back on campus trying to settle into routines that had been interrupted for months. Somewhere around October or November, a very good friend and pastor of mine, Mr. Moses Batuta Suyini, asked me a question that would quietly change my life.
“Eddy, aren’t you going to do anything on the internet? Entertainment-related or something?”
It sounded simple, but it stayed with me.
Moses had played a huge role in my personal development journey, so I never took his words lightly. The question followed me throughout the semester. I kept thinking about it deeply. Honestly, I have always been someone who reflects a lot. I ponder things carefully before acting on them.
Then during vacation, sometime after Christmas, the thought returned again — but this time differently. I was no longer just thinking about whether I should start something. My mind had shifted to:
“What exactly am I going to do?”
And then, suddenly, the idea came.
I still remember the relief that followed. A new semester was approaching, and funny enough, part of me felt pressured to figure something out before returning to school and facing my pastor again. But beyond that pressure, there was also genuine excitement because throughout that entire period, I had been praying and expecting direction.
When the idea finally came, I did what any young boy with supportive parents would do — I sat them down and spoke to them about it.
They were not surprised.
I had always loved media in one way or another. I enjoyed sharing photos, videos, moments, and creativity online. But this time felt different. This was no longer random posting or casual fun. It felt intentional.
Very early on, I realized something important: if I wanted to become a content creator, I needed to learn how to edit videos myself. I knew I would not have a big team around me. I had to become my own camera operator, editor, creative director, and producer all at once. So I started researching. I watched tutorials, studied editing styles, practiced endlessly, and trained myself almost like a soldier preparing for war.
I moved like a one-man company before I even understood what a media company truly was.
At the time, my original vision was actually YouTube. I was heavily inspired by long-form creators, and my idea centered around documenting and sharing “first experiences.” I wanted to experience things for the first time and bring people along emotionally through storytelling.
There was only one problem.
I was using a Tecno Camon 11 Pro.
As much as I appreciated the phone, I knew it would struggle to handle the kind of content I envisioned. So instead of waiting endlessly for perfect conditions, I decided to start somewhere simpler.
TikTok.
At the time, TikTok was exploding globally. The app felt easier, lighter, and more accessible, so I began studying it seriously. I researched the algorithm, trends, audience behavior, and consistency strategies. Even after all that learning, it still took me nearly six months to truly find myself creatively.
In the beginning, I was simply experimenting. Trends, dances, random ideas — anything that helped me understand the platform better. The “first experiences” idea temporarily took a back seat because, in my mind, that belonged to YouTube.
Then eventually, something clicked.
Music.
More specifically, I found my own unique way of expressing music through content. The facial expressions, the timing, the emotion, the zoom-ins — it became something people connected with naturally, and suddenly growth started happening.
Around this same period, I transitioned to using an iPhone 8 Plus after my first iphone ever unexpectedly stopped working completely and this was just a month apart. My parents supported me once again, and looking back, I genuinely appreciate how much they believed in me throughout the journey.
But even as the music content grew, another side of me remained present.
Food.
Food had always been part of my life. I loved cooking, trying new meals, exploring experiences around food, and even the few “first experience” episodes I managed to create on YouTube often revolved around food in one way or another. Slowly, I began realizing that both storytelling through music and storytelling through experiences could exist together.
Looking back now, it all feels surreal.
What started from one simple question eventually became a five-year journey filled with creativity, uncertainty, growth, mistakes, consistency, faith, relationships, and discovery.
On 11th February 2021, I posted my first ever TikTok video.
Five years later, there are countless stories behind everything that followed — some funny, some difficult, some beautiful, and many still unfolding.
And honestly, this is only the beginning.